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Ink Detroit merges with The Great Lakes State

January 31, 2018

Ink Detroit merges with The Great Lakes State

The Great Lakes State is pleased to announce the official merger with longtime sister company, Ink DetroitThe goal of the merger is to take two Detroit-based brands and join forces to create a more powerful e-commerce experience for consumers. By the end of January, the Ink Detroit website will be taken down, but all the products will still be available on TheGreatLakesState.com.

Operating under a single moniker and URL, The Great Lakes State (TGLS) will continue to pursue a singular goal: to provide customers with a diverse product curation hub that celebrates of the entire state of Michigan, The Great Lakes, the beloved city of Detroit and more. Ink Detroit will continue to remain active as a brand on various social channels and The Great Lakes State will continue to represent a variety of unique products from diverse collections, including: Say Nice Things About Detroit, I Love Michigan, Go Jump in a Lake, Detroit is Where I Roll, The Great Lakes State and I Love Detroit among others.

“Merging the two brands into one site is something we’ve been planning for a few years now,” explains Steven Mansour, co-founder of Ink Corp. “Our joint venture with TGLS has always existed, it’s no secret. This makes shopping easier for our breadth of customers. TGLS is a well-known regional brand that celebrates The Great Lakes and the state, while Ink [Detroit] has more of an urban appeal. We’ve consolidated all of our great products into organized ‘collections’ pages on one e-comm platform to better serve the region.”

The Great Lakes State has numerous Collections that celebrate all-things-Great Lakes, Michigan, and Detroit...and how deep regional pride defines individual identities.

“Our two brands have worked cooperatively for a long time and now we’re putting them both under the same roof,” adds Paul Marcial, co-founder of The Great Lakes State. “The brands are equally important, and we can honestly say that we have something regionally-inspired for just about everybody. While the bulk of our business is conducted online, you’ll also find us in select retail locations, including: Carson’s, The Rust Belt and many other fine shops in the region.”



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