The Great Lakes State is pleased to announce the official merger with longtime sister company, Ink Detroit. The goal of the merger is to take two Detroit-based brands and join forces to create a more powerful e-commerce experience for consumers. By the end of January, the Ink Detroit website will be taken down, but all the products will still be available on TheGreatLakesState.com.
Operating under a single moniker and URL, The Great Lakes State (TGLS) will continue to pursue a singular goal: to provide customers with a diverse product curation hub that celebrates of the entire state of Michigan, The Great Lakes, the beloved city of Detroit and more. Ink Detroit will continue to remain active as a brand on various social channels and The Great Lakes State will continue to represent a variety of unique products from diverse collections, including: Say Nice Things About Detroit, I Love Michigan, Go Jump in a Lake, Detroit is Where I Roll, The Great Lakes State and I Love Detroit among others.
“Merging the two brands into one site is something we’ve been planning for a few years now,” explains Steven Mansour, co-founder of Ink Corp. “Our joint venture with TGLS has always existed, it’s no secret. This makes shopping easier for our breadth of customers. TGLS is a well-known regional brand that celebrates The Great Lakes and the state, while Ink [Detroit] has more of an urban appeal. We’ve consolidated all of our great products into organized ‘collections’ pages on one e-comm platform to better serve the region.”
The Great Lakes State has numerous Collections that celebrate all-things-Great Lakes, Michigan, and Detroit...and how deep regional pride defines individual identities.
“Our two brands have worked cooperatively for a long time and now we’re putting them both under the same roof,” adds Paul Marcial, co-founder of The Great Lakes State. “The brands are equally important, and we can honestly say that we have something regionally-inspired for just about everybody. While the bulk of our business is conducted online, you’ll also find us in select retail locations, including: Carson’s, The Rust Belt and many other fine shops in the region.”
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What: RiDetroit’s Season Opening Party
When: Saturday, April 20 6-9pm
Where: George Gregory - 1422 Michigan Ave. Detroit
Details: Food, Drinks & Giveaways